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The Phone Co-op Launches a New Brand for the Digital Age
26 Jan 2017 By Nick Milton
The Phone Co-op, the UKs only member-owned telecoms provider, has launched a new brand for the digital age. The new brand has been adopted to increase sales, ensure compatibility with new digital platforms, boost online reach particularly with younger people, increase the profile of the business and show how The Phone Co-op is different. The brand will be rolled out in the next few weeks and will see the website, print and publications and social media channels all change as part of the new visual identity of The Phone Co-op.
Jacci Marcus, Head of Sales and Marketing, said "We wanted a new brand identity to fit in with our new marketing strategy and to enhance our visual appearance in an increasingly digital world. For our new brand we have adopted a 'beacon' image with the International Co-operative Alliance COOP logo. The beacon reflects our desire to be at the forefront of the digital age, the COOP logo our vision to be a global co-operator. The new brand will help drive sales, build awareness of The Phone Co-op and help us stand-out online".
For the rebrand The Phone Co-op worked with a design agency, Blue Moon in Worcestershire, who were tasked with taking inspiration from The Phone Co-op's roots as a telecoms provider but also emphasising its international links. The Phone Co-op's new logo integrates a 'beacon' image with the global 'coop' mark. The mark was launched in 2013 by the International Cooperative Alliance, as a way to identify coop enterprises around the world'. The 'coop' mark, originally designed by the workers co-operative Calverts, is designed to show The Phone Co-op's solidarity with the international co-operative movement.
Vivian Woodell, Chief Executive of The Phone Co-op, said: "We are delighted with the new brand, and the Board is fully behind the change. It creates a new visual identity which conveys the fact that we are modern technology and communications business but we also part of the wider co-operative movement. The new brand signifies our desire to become the only choice for the ethical customer wanting phone, mobile, broadband and business data services but also encapsulates our role as part of the global co-operative movement".
NOTES TO EDITORS
- The Phone Co-op is a telecoms and internet service provider
based in Chipping Norton, Oxfordshire and in Manchester. It is a
consumer co-operative, owned by its members, who are its customers.
It provides products and services (phone, mobile and broadband as
well as business data services) to residential and business
customers throughout the UK. It also provides teleconferencing
facilities for charities, not for profit organisations and other
co-operatives. Driven by its members, it has a strong focus on
ethics, both social and environmental. The Phone Co-op has over
30,000 business and residential customers, over 70 employees and
more than 11,700 members. It started trading in 1998 and has grown
steadily since then and now has a turnover of over £12.5 million.
- Established in 1895, the International Co-operative Alliance (ICA) is an independent, non-governmental organisation created "to unite, represent and serve co-operatives worldwide." Co-operatives from one hundred countries are members of 'the Alliance' and collectively they represent one billion individuals worldwide from every kind of co-op including agriculture, banking, consumer, fisheries, health, housing, insurance, and worker co-ops. Around the world, one hundred million people work for a co-operative locally. 'The Alliance' is also responsible for managing the .coop top-level domain and controlling who uses it. In early 2013, 'the Alliance' organized a contest where 30 firms competed to design a new identity for the organization and a new global logo that would unite co-operatives worldwide. The winning solution was designed by the London-based workers co-operative Calverts in collaboration with Buenos Aires-based Sebastián Guerrini.
Notes for editors
The Phone Co-op is an independent consumer co-operative based in Manchester and Chipping Norton. It is the only telecoms provider in the UK that is owned and run by its customers.
The Phone Co-op operates nationwide, providing fixed and mobile telecommunications services to over 30,000 residential and business customers, including other co-operatives, charities and third sector organisations.
The Phone Co-op works in the best interest of all of its stakeholders to create fairer and more sustainable communities and businesses. The Phone co-op is an accredited Living Wage Employer, and a Pioneer of the Fair Tax Mark. As a customer-led telecoms service provider, The Phone Co-op has strong environmental and ethical policies, and offers high quality personal customer service from its offices in Chipping Norton and Manchester.
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