People are now more interested than ever in where the products they consume come from, how they are produced and who by. There has been a strong shift in the attitudes of shoppers, citizens and businesses and consumers are demanding transparency in the sourcing of their food and products.
According to new research across 5,000 consumers in France, Germany, Italy, Spain and the UK, most of us take sustainability into account when shopping for everyday products such as food, drinks and cosmetics. Overall, consumers are interested in knowing what brands are doing to make a difference, both within their own supply chains and globally.
Fairtrade is celebrating the life-changing impact of the Fairtrade Mark with more than 1.66 million farmers and workers in over 1,200 producer organisations around the globe.
Consumers are making knowledgeable choices about everyday shopping and public pressure is playing a stronger role pushing Governments and corporations to promote and offer more sustainable options. Through this cycle we can all help drive progress towards fairer trade and a more sustainable future for all of us, especially for farmers and workers. Together we make a difference.
Fairtrade is a global movement with a strong and active presence in the UK, represented by the Fairtrade Foundation.
Fairtrade is a movement for change that works directly with businesses, consumers and campaigners to make trade deliver for farmers and workers.
The international Fairtrade system (which the Fairtrade Foundation is a part of) represents the world's largest and most recognised fair trade system. We are a global organisation working to secure a better deal for farmers and workers.