By Pat Moral
The Phone Co-op team is very excited to share
In 2012, we adopted the wider 'The Co-operative' brand identity to give us greater visibility as part of a bigger national project by the whole co-op movement. With recent changes at Co-op
Our mission is to serve our members and inspire others with an alternative and better model for business and the economy - and a key way of doing this is to allow ourselves to stand out visually in an increasingly digital world.
We worked with a local design agency, Blue Moon in Worcestershire, to create a visual identity that conveyed the fact that we are a technology and communications business and also that we are part of the wider co-operative movement.
"our brand identity needed a refresh to fit with
In our new look, we wanted to incorporate the COOP marque of the International Co-operative Alliance (ICA), so that the links to the wider co-op movement were still visible and clear. The ICA COOP logo was designed by the workers co-operative
Our new beacon telecoms symbol also reminds that, as a consumer co-operative, our customers and members are at the centre of what we do. Our purpose is to be a beacon for positive social change, and our vision is to be a global beacon of co-operation and the telecoms choice for the ethical customer.
Vivian Woodell, Chief Executive of The Phone Co-op, said:"We are delighted with the new branding, and the Board is fully behind the change. It reflects what we do, as a vibrant technology business, and it also communicates our values as a co-operative and part of the international co-operative movement, which is at the heart of what we are all about".